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Truth Initiative: Inspiring People to be Free from Smoking, Vaping and Nicotine


Truth Initiative conducts groundbreaking research and policy studies, gives young people the facts about smoking, vaping, nicotine, and the tobacco industry, engages individuals and groups to make change in their communities, innovates to end tobacco use, and joins forces with collaborators committed to making tobacco use and nicotine addiction a thing of the past. The EX Program is a digital tobacco cessation program, developed in collaboration with Mayo Clinic, for employers and health plans to support individuals in need of quit support.