Neil Goldfarb is President and CEO of the Greater Philadelphia Business Coalition on Health (GPBCH, www.gpbch.org), an employer-led non-profit organization established in 2012 with the mission of increasing the value of health benefit spending for the region’s employers by improving workforce and community health, increasing healthcare quality and safety, and reducing healthcare costs. GPBCH represents over 1.5 million covered lives nationally, including 750,000 lives in Southeastern Pennsylvania, Southern New Jersey, and Delaware. Mr. Goldfarb brings over 30 years of healthcare research and management experience to his Coalition leadership position. As Associate Dean for Research in the Jefferson School of Population Health, he was responsible for developing and carrying out the School’s research agenda, focused on healthcare quality and value, and economic evaluation of healthcare technologies. Concurrently, Mr. Goldfarb served as Director of Ambulatory Care Performance Improvement for the Jefferson faculty practice plan. His previous positions include Executive Director of a quality improvement consulting and data collection firm, and Vice President of Health Services for the Philadelphia region’s first Medicaid managed care plan. Mr. Goldfarb has authored over 60 articles in the peer-reviewed literature. He serves as adjunct faculty and teaches courses for the Jefferson College of Pharmacy and Jefferson College of Population Health. Mr. Goldfarb served two terms (six years) on the Board of Governors of the National Alliance of Healthcare Purchaser Coalitions, including two years as Chair, and is founding co-Director of the College for Value-based Purchasing of Health Benefits.